hola rockeros ~ RIP Alex Steinweiss, the fella who invented the elpee cover.

Alex Steinweiss pioneered the concept of record album covers, when music was still released on 78rpm shellac, and was the inventor of the LP record sleeve.  In 1939, while designing ads for Columbia Records, Steinweiss suggested  adding art to the company’s 78 releases, which were then generally sold  in heavy paper and, for multiple-record sets, packaged in plain,  book-like binding. His first cover featured the title of a collection of  Rodgers and Hart show tunes up in lights on a theatre marquee.


story and photos via The Guardian, where you can find the full article by Michael Carlson

hola rockeros ~ RIP Alex Steinweiss, the fella who invented the elpee cover.

Alex Steinweiss pioneered the concept of record album covers, when music was still released on 78rpm shellac, and was the inventor of the LP record sleeve. In 1939, while designing ads for Columbia Records, Steinweiss suggested adding art to the company’s 78 releases, which were then generally sold in heavy paper and, for multiple-record sets, packaged in plain, book-like binding. His first cover featured the title of a collection of Rodgers and Hart show tunes up in lights on a theatre marquee.

Steinweiss's first cover

story and photos via The Guardian, where you can find the full article by Michael Carlson